ART NOMURA - Exhibitor of Halal Expo Japan 2016

Exhibitor Profile of Halal Expo Japan 2016

What is the feature of your company and the products?

（For businesses in Japan）

From the time where idol worship is prohibited in Islam, in order to write the Quran (religious text of Islam) beautifully, Arabia calligraphy became popular as a form of art, and is even incorporated in the decoration of mosques. To the Muslims, it is something that is very close to heart, and it is also displayed in worship rooms overseas. As PRAYERM is Arabia calligraphy in a hanging scroll style, it is produced so that Muslims who are praying in worship spaces in Japan can feel that Allah is near to them. We want Muslims to like Japan through experiencing our kind hospitality.
Also, the hanging scroll can be rolled up and kept compact, so it is easy to carry and transport. Muslims will be happy to receive it as a gift or as interior décor.

（For Muslims）

PRAYERM – Kakejiku Art for Muslim –
PRAYERM KAKEJIKU is a Japanese art for Muslim in praying.
It can change any praying space beautifully like mosques.

Kakejiku – Kakejiku Art for Muslim –
The kakejiku is a Japanese luxurious art, a work of calligraphy or a painting which is mounted and hung in an alcove or on a wall.
The beauty of kakejiku is that they can be rolled up, which makes them compact, portable and easy to store. Moreover the kakejiku is very light and easy to handle. You can easily take it with yourself everywhere.
An essential aspect of kakejiku is that they are not intended to be hung permanently. They are changed at frequent intervals. Japanese people enjoy changing painting or calligraphic works depending on occasions, guests and the seasons. Part of the pleasure of hanging a kakejiku is selecting one that is appropriate for the specific occasions or guests.

Prayerm is the most appropriate kakejiku for Muslim.

What are you looking forward to in Halal Expo Japan 2016?

For Inbound tourists

For businesses in Japan with praying space, we would like them to use the hanging scrolls as a tool to provide hospitality.
We want to cultivate the market to consider hanging scrolls as souvenirs for Muslim visitors.
For outbound tourists
We want to promote it to overseas, as a form of interior decoration. (Japanese Art for Muslim)